All work
Branding
New Leaf
A full identity system for an early-stage studio — from name to guidelines in six weeks.
The brief
Loop Studios had momentum and a placeholder logo. They needed an identity that could grow with them.
What we did
We ran a tight strategy sprint to find the idea at the centre, then built a flexible identity system — logo, type, colour, voice — with a guideline and template kit their small team could actually run themselves.
The result
A brand that punches well above its size, and a founder who no longer apologises for the logo.
Placeholder case study — replace copy and cover at /admin › Projects.