All work
Out of Home
Signal
A city-wide out-of-home system built to land one idea in a single glance.
The brief
Meridian needed presence — the kind of campaign you can’t miss on the way to work.
What we did
We reduced the message to its sharpest form and built a bold, typographic OOH system that reads in two seconds and rewards a second look. Then we managed the artwork through to every printer and site.
The result
A coherent takeover across billboard and transit that felt unmistakably like one brand, one voice.
Placeholder case study — replace copy and cover at /admin › Projects.